Featured collection
Emblem Essentials
Shop the look
Shop the look
The Emblem Essentials Collection
The Emblem Tee
The Emblem Tee combines comfort and style, featuring a striking large logo on the back and a smaller logo on the front. Designed with a high neckline, drop shoulders and slightly cropped hem, it offers a relaxed, modern silhouette. Made from heavyweight material, it provides durability and a premium feel, making it a versatile addition to any wardrobe.
The emblem tote
This spacious black tote bag combines style and functionality, featuring a striking large emblem logo prominently displayed on the front. Crafted from durable materials, it offers ample room for all your essentials, making it perfect for work, travel, or everyday use. The sleek design and bold logo add a touch of sophistication, ensuring you make a statement wherever you go.
The emblem socks
These crisp white socks feature a sleek black emblem logo, adding a modern touch to a classic design. Made from soft, breathable fabric, they provide all-day comfort and support. Perfect for both casual and athletic wear, these socks elevate your outfit while keeping your feet cozy and stylish.
OUR MISSION
It is simple.
Create your favourite garments that are in your wardrobe.
our FUNDIMENTALS
At the core of our luxury streetwear brand are four key fundamentals: quality, longevity, sustainability, and comfort. Every piece is crafted with meticulous attention to detail, ensuring superior quality and durability that stands the test of time. We are committed to sustainability, using ethically sourced materials and processes that respect the planet. Comfort is central to our design philosophy, blending effortless style with wearability for everyday luxury. These principles define who we are, delivering timeless pieces that align with modern values.
OUR COMMUNITY
As a homegrown brand, we are deeply rooted in the values of community and connection. From the beginning, friends and family have been at the heart of our journey, inspiring and supporting us every step of the way. We believe in creating a space where those close to us feel included, valued, and part of something meaningful. This spirit of togetherness shapes everything we do, reminding us that our story is not just ours—it’s shared with the people who’ve been there from the start.
The Emblem
The Emblem is a logo that represents the balance between individuality and belonging to a cause. It highlights the uniqueness of each person while symbolizing their connection to a larger purpose or mission. The design often combines distinct elements, reflecting personal identity, with unified shapes or motifs that convey collective commitment. This harmony underscores the idea that individuals can maintain their uniqueness while contributing to a shared cause, creating strength through diversity and shared purpose.
Release 1
The Banner Tee
RELEASE 2
Cobalt Collection
RELEASE 3
Minimal hoodie
Release 4
Emblem Hoodie
Release 5
Emblem Essentials
OUR LATEST YOUTUBE VIDEO
Let customers speak for us
Up there with the nicest quality items I own. I’ve bought something with every drop and can’t wait to see what’s out next. Comfy, feels expensive, amazing fit and love the minimal but detailed design
Can’t fault the quality of this or any items Gully sells, I got XL so it would be bigger on me and it did not disappoint! Can’t wait to see what’s next :)
Comfiest hoodie I’ve ever wore! Amazing quality and also fits perfect would highly recommend!
I have never had socks so soft and comfy.
These are amazing. Very very good quality and wash well. I bought one pair then went back for two more.
Waiting for Gully to release some black ones :)
Awesome t shirt. Washes well, irons well feels good. Love it
Literally the best tee I own, quality is second to none, 10/10 fit too
Good material. Washes and irons well,looks good. Will buy another in blue
